Reda
A sustainability-focused Biella mill producing high-performance merino wool with natural stretch. Reda's Active and Flexo lines are popular with tailors catering to clients who want comfort and function without sacrificing elegance.
Visit Reda website ↗History & background
Reda was founded in 1865 in Valdilana, in the Biella district of Piedmont — the same concentrated geography that produced most of Italy's finest wool mills. The company has positioned itself as the leading sustainability-focused mill in Italian suiting, achieving significant certifications for responsible fiber sourcing, water use, and chemical management.
What sets Reda apart technically is its development of high-performance merino constructions. The Active line uses a natural stretch weave structure that allows the suit jacket to move with the body rather than against it — a significant practical benefit for clients who wear tailored clothing through long working days. The Flexo collection extends this principle into lighter weights suitable for year-round suiting.
Reda's Pura Lana collections use certified responsible wool and are popular with tailors who have clients asking questions about where their cloth comes from. The mill also produces a significant range of classic worsted and flannel cloths for tailors who want Italian softness with more conventional construction.
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